Cliff and his wife, Beth (Williams), are native Alabamians. They are blessed with a son Cade, and two daughters: Kinley and Lakelyn. Cliff is a graduate of Memphis School of Preaching (1995) and Faulkner University (1997). Over the last fifteen years he has labored with the Ironaton church of Christ, located outside of Talladega, Alabama. During this time he has done extensive television evangelism—initially in the local market and recently on Gospel Broadcasting Network (GBN). As of 2012, Cliff is the host of Searching the Scriptures and Preaching the Gospel—both of which can be seen on GBN.